Lately, it feels like you can’t go a day without hearing the phrase “data-driven.” It’s become a kind of shorthand for being strategic. But in reality, organizations are not “data-driven”, they are driven by people and systems. Because data and information are never neutral, they are created through people’s choices, influence, perspectives, and power. What questions get asked, whose voices are heard, how stories are told, and what is left out all shape the data we use.